The directing collective, Volstok, shares insights with LBB about their creative partnership with A.R.C and delves into their animation techniques and creative process. Read the full article on Little Black Book here.

The duo discusses the process of capturing valuable ideas, dedicating themselves fully to bringing those ideas to fruition, and fostering their development to ensure they flourish.

Volstok: "Animation is extremely powerful to tell stories about experiences that people carry close to their own hearts. You can tell a love story with only two dots that will make you cry."

Observations regarding the current landscape and breadth of animation, including emerging trends gaining momentum are also shared:

"It’s a relief to see more quirky and inspiring work in advertising, as it’s an authentic way of standing out of the constant stream of content. To me it feels like animation itself has matured, is more widely accepted as a medium, and finally is accepted as a truly unique and impactful storytelling tool."

For more of Volstok's work spanning 2D, 3D and mixed media, for brands such as Mitsubishi, Philips, Coca Cola and Mercedes, check it out here.